Many SEO (Search Engine Optimization) consultants provide valuable Web services to companies in Brunei. However,…
English is recognized in Brunei as a working language, and is integrated in the state’s educational system. But while English is used in businesses, majority of the people still speak Malay. Approximately 266,000 in a population of less than half a million use the official language. As such, can Brunei businesses still utilize expert SEO services and web design to reach those who are more inclined to use the local language?
Even if you have an English website, you can still reach your target market and vice versa. Google has a tool called Google Translate, which is a free automated translation service. Currently, it supports 80 languages.
While Google Translate is a very convenient tool, it does have its drawbacks.
A solution that you can do is to design your website to be bilingual (or multi-lingual, if you wish). As Google says, “Usually, it makes sense to have a multilingual website when your target audience consists of speakers of different languages.”
You can design your pages to have two versions, one in English and the other in Malay, and give your audience the option to choose which language they wish to use. Both versions are to be human-designed and written, so it will eliminate the feeling that your customers are communicating with a machine.
Using two languages can also help your site gain more prominence when they use the local version of Google to do a search. However, you need to make sure that your pages are properly crawled and indexed by the Googlebot – and this is a job that your SEO provider should be able to handle.