Companies who wish to attract more business need to have a strong Internet presence. But…
The Internet has now become the major source for finding products and services, and many companies have found that procuring the services of an SEO specialist – be it in the Philippines, Australia, North America, or another part of the world – has many benefits. This is because among the many jobs of a search engine optimization (SEO) consultant is to recommend steps to improve the company’s search engine rankings. They analyze a website in order to improve its online visibility so potential customers will be able to find it more easily.
Quite often, consumers will use a search engine to find an item or service that they want. For example, they might type “relaxation techniques” in Google, and then read through the relevant results. Other times, they will type a question or phrase without searching for any specific product, such as “how to relieve stress”. They will browse through anything that could answer their question and, along the way, they may “stumble” upon a product or service that catches their interest (e.g. a spa). Still, in many situations, potential customers will search the Web in order to have some background information about a company and/or a particular item they have heard of, and to find out if it suits their particular needs and preferences.
An estimate indicates that, as of July 1, 2014, there are almost three billion Internet users worldwide. On the same date the previous year, 48.4 percent is in Asia, 21.8 percent resides in North and South America, 19 percent in Europe, and 9.8 percent in Africa. Even if only a fraction of a fraction of this number is actually interested in what your company has to offer, you’d still have a significant amount of potential clients if they can find you.
But potential customers will only find your company and what you have to offer if you have a strong Web presence – that is, if you occupy a competitive spot in the search engine results. This means that if your website appears on the first page – preferably on the top – of the search engine results page (SERP), then the more likely potential customers will discover your business.
But gaining the top spot on Google or Bing or Yahoo! is not easy to achieve. It requires time and effort, research, regularly updating the contents of your website, use of relevant keywords, linking, and many other factors. A competent SEO consultant is equipped to handle all these, and is updated on the changes in how search engines work. They study the trends when it comes to consumer online behaviour, and they will recommend ways on how to increase your company’s online presence, thereby increasing traffic to your site and boosting your business.