Digital marketing is the marketing of products and/or services using electronic devices online or offline. Nowadays, digital marketing is referred to more as the umbrella term for various marketing techniques using the Internet. These techniques include:
Search engine optimization is a digital marketing technique using a collection of tools and best practices with the goal of increasing the visibility of your core website in major search engines, such as Google and Bing. For short, SEO helps your website to rank higher in search engine results. The higher rank, the more visible you are to your target audience or to people who are interested in your business.
When someone is looking for a product or service, more likely than not, the first thing someone would do is whip up their phone or laptop and search for that product/service using Google. And based on research, websites who are on the first page of search engine results receive 95% of web traffic. The traffic drops 95% from the first page to the second page of search results.
Search engines have algorithms which determine how websites will be ranked in their search results. It takes into consideration various factors such as – but not limited to – your website structure, site speed, keyword usage, number and quality of inbound and outbound links, website usage, and mobile friendliness. If your website is built just for the sake of having a website, these factors may not be taken into consideration, and it would be less likely that users would stumble into your website.
This is why your website needs to rank higher in search results and why search engine optimization is an essential technique in digital marketing that should not be overlooked. Companies and freelancers who specialize in digital marketing in Brunei will tell you that SEO should be taken into consideration as early as in the design phase of your website.
One of the main benefit of SEO is increasing the traffic to your website. The top traffic driver for most websites is from search engine and results, and various studies consistently show that the pages which rank higher in search results get more clicks to their website. Increased traffic in your website can also boost your business prospects.
Since more people are going through your website, their awareness of your brand is also increased. Your website, and consequently your brand, products, and services, becomes visible to more people. The users also generally perceive that websites which rank higher in search results are more trustworthy, so this adds credibility to your brand as well.
The best practices in SEO encourages websites to be developed and designed as user-friendly as possible. SEO also pushes for the content in your website to be relevant. The more relevant the content is for your users, the more they will want to use and engage in your site. Additionally, if users can navigate around your site easier, so will search engine crawlers (a program that methodically and systematically browses the web to provide data to search engines).
Increasing your website’s exposure in search engine results is an integral part of digital marketing. You are able to reach your target audience more efficiently and it allows you to gain a broader target range. Through SEO, you can also boost your local search result rankings and your overall digital marketing in Brunei. So don’t downplay the benefits that you can gain from search engine optimization, it will help you to gain customers and patrons locally and globally.