Facebook is the most popular social media platform with 1.8 billion active users. This makes it one of the best ways to gain followers and customers or clients from a content creator or a business perspective. However, with many people and businesses aiming to gain attention through Facebook, you must be able to create a profile that stands out and you must be able to manage it well. Considering how Facebook has updated their features and algorithms throughout the years, here are updated tips on how to be seen on Facebook.
Time your posts in such a way that will allow you to get the most reactions and engagements. Knowing your target audience will help you to determine when you should post something, whether it is during off-peak or busy hours. You can use Facebook Tools, such as Insights, to find out when you have the most audience online. You may utilize the scheduling tool of Facebook to so that your content will be posted at a certain time, but don’t overdo it and don’t do this to all your posts.
In line with scheduling your posts (manually or automatically), don’t forget to pace your posts as well. Don’t post too frequently – say, every hour – because your friends and followers would just find that you are spamming. You’re more likely to lose your audience and your visibility if you do so. You could post every two or three days, for example. Your pacing will depend on the content that you need to put out. Time them wisely and do not spam.
When posting your contents, you have to take the following into consideration:
Always put some thought into the contents that you post. Make them relevant and don’t post just for the sake of being visible. Having quality content is a must because your posts also reflect your brand. If they are applicable and appropriate, use visuals in your posts because they attract users more than just a wall of text. Again, your visuals should be creative and significant to your post.
Let your friends and followers in Facebook know that you are listening to them and that you see them. Engaging with them helps them to relate to you more and vice versa. You can comment back and like their comments on your posts. You can also share their posts if they stand out. Being able to feature or acknowledge the followers will entice them to engage with you more.
Every now and then, you’ll see Facebook rolling out new features. Look out for those updates and use those features to your advantage. A great tip on how to be seen on Facebook is being creative with those new features because it helps you to stand out. You may even be featured by Facebook as a best usage example.
With tons of resources available at your fingertips, you can reach your audiences in various platforms with just a few taps and clicks. Use these resources to your advantage. If you have a website and multiple social media accounts, use those accounts to cross-promote your Facebook page. Add a link to your Facebook page on those accounts. Don’t simply resort to posting content simultaneously on all platforms but use your other accounts as call-to-actions so that they will have a reason to access your Facebook page. For example, use your Instagram bio to link to a new content on your Facebook page.
Facebook is a dynamic platform. There will always be tested and proven formulas and tips on how to be seen on Facebook but don’t forget to try new things as well. Also, researching on new tricks to boost your engagement and views on your Facebook page won’t hurt. Remember that it is important to be creative and to stand out, not just on Facebook but on all your social media pages.
